Digital India Corporation (DIC) has been established by the Ministry of Electronics & Information Technology, Government of India to innovate, develop, and deploy ICT and other emerging technologies for the benefit of citizens.
It is registered as a ‘Not-for-Profit’ Company under Section 8 of the Companies Act 2013 and plays a pivotal role in spearheading the Digital India programme.
DIC is actively involved in promoting technology adoption across multiple domains such as:
E-Governance
E-Health / Telemedicine
E-Agriculture
E-Payments
The organization also addresses safety and security concerns in the growing cashless economy, fosters citizen empowerment through digital initiatives, and promotes participatory governance via platforms including social media.
Current Recruitment Notification
Digital India Corporation is inviting applications for the following position on a purely Contract / Consolidated basis:
Position: Manager (Sales, Marketing & E-Commerce Operations)
Vacancies: 01
Selection Process:
- Screening will be based on qualifications, age, academic record, and relevant experience.
- DIC reserves the right to set higher benchmarks for screening and limit the number of candidates called for interviews.
- Only shortlisted candidates will be invited for the selection process.
- DIC reserves the right to withhold selection without assigning any reason.
Job Description: Manager (Sales, Marketing & E-Commerce Operations)
About the Project: IndiaHandmade
IndiaHandmade is a flagship initiative to promote Indian artisans, handicrafts, and local entrepreneurs through a dedicated digital marketplace.
The Manager (Sales, Marketing & E-Commerce Operations) will play a critical role in:
Driving online sales,
Managing marketing campaigns, and
Ensuring seamless e-commerce operations.
The role combines sales acumen, marketing expertise, and operational execution to support artisans and MSMEs in expanding their reach while strengthening the IndiaHandmade brand.
Key Responsibilities
1. Sales & Business Development
Drive online sales growth for handicrafts and handloom products.
Develop strategies to expand into domestic and international markets.
Build partnerships with logistics providers, payment gateways, and marketplaces.
Monitor KPIs such as Gross Merchandise Value (GMV), order growth, and customer retention.
2. Marketing & Brand Promotion
Design and implement integrated marketing campaigns (digital, social media, influencer collaborations, offline events).
Position IndiaHandmade as the trusted brand for authentic Indian handmade products.
Highlight artisan success stories through storytelling, content marketing, and social media.
Collaborate with government bodies, NGOs, and trade associations for wider outreach.
3. E-Commerce Operations
Oversee daily platform operations: product listings, promotions, merchandising, and campaign execution.
Ensure a smooth customer journey from product discovery to delivery and returns.
Assist artisans and MSMEs in onboarding and enhancing digital commerce readiness.
Manage CRM, marketing automation, and customer support systems to improve retention and repeat sales.
4. Insights & Innovation
Leverage data analytics to improve sales funnels, conversion rates, and engagement.
Stay informed on e-commerce innovations and marketplace trends in the handicraft sector.
Introduce initiatives such as personalization, loyalty programs, and cross-border e-commerce to scale the platform.
Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, E-Commerce, or related field.
6+ years of experience in sales and marketing within e-commerce, retail, or digital-first organizations.
Exposure to marketplace operations and experience with handicrafts, handlooms, MSMEs, or grassroots enterprises is highly desirable.
Core Skills
Strong expertise in sales growth, performance marketing, and e-commerce operations.
Ability to scale digital platforms while supporting small sellers and artisans.
Proficiency in CRM, data analytics, and digital marketing tools.
Strong leadership, communication, and stakeholder management skills.
Balance between strategic planning and hands-on execution.
Desirable Skills
Familiarity with global e-commerce platforms for artisan products.
General Conditions Applicable to All Applicants
Applicants Already in Service
Candidates who are employed on a regular or contractual basis under the Central/State Government, Public Sector Undertakings, or Autonomous Bodies must either:
Apply through the proper channel, or
Attach a valid No Objection Certificate (NOC) from their current employer with the application, or
Produce the NOC at the time of the interview.
Right to Modify or Cancel Positions
Digital India Corporation reserves the right to fill all, some, or none of the advertised positions, without assigning any reason.
Nature of Engagement
All positions are purely temporary and project-based.
Appointees shall have no claim for permanent employment at Digital India Corporation.
No rights can be derived for appointment against any existing or future vacancies.
Termination of Appointment
Digital India Corporation may terminate services for any position with one month’s notice.
Alternatively, termination may occur without notice by compensating one month’s salary in lieu of notice.
Eligibility and Screening
The maximum age limit will be determined as of the last date for receipt of applications.
Applications will be screened based on qualifications, age, academic record, and relevant experience.
The designation for each position will be assigned as per approved policy.
Contact for Queries
For any clarifications, candidates may contact:
Ms. Vinaya Viswanathan
Head – HR
Digital India Corporation
Electronics Niketan Annexe, 6 CGO Complex,
Lodhi Road, New Delhi – 110003
Phone: 011-24303500, 24360199
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